Football as a tool for foreign promotion for Spain
The Leaders took a guided tour of the Santiago Bernabéu stadium and highlighted the rising popularity of the sport in India
On the same day that Real Madrid introduced Rafa Benítez as its new coach, the Indian Leaders had the chance to visit the Santiago Bernabéu stadium: the stands, the museum, the trophy room, the playing field, the press room and the changing rooms. Real Madrid, well aware of the value of its brand, carries out several social projects in India through its Foundation. Among these are Kheadah (founded in 2011) and Trichy (founded in 2013) sports schools which offer classes to over 400 Indian boys and girls.
